Making money is in fact one very crucial part of our lives as youths and adults. Analyzing critically, one would realize that a great portion of our daily activities and general life patterns are geared towards making money either in the short-term or long-term. Education is a perfect example, most of us only ever seek to get educated or go to school simply because there’s the hope that after everything, money would be made.
Fortunately, you don’t necessarily need to own a degree before you can make money these days. With the rise of technology, the internet amongst other things has been an invaluable tool in the business and money-making venture. It not only serves as an avenue for crowdsourcing, advertising, building trust, marketing and even selling for physical business enterprises but also provides independent job opportunities. ‘Influencing’ is one of these many opportunities and it can be carried out across the numerous social media platforms that exist. Today however, our focus is one of these many social media platforms –Instagram!
Also read: What is the simple definition of technology?
Ready to find out how you can make money as an Instagram influencer? Dig in.
First of all, who is an Instagram influencer? We have to understand that before we can find out how it could serve as a money-making machine!!!
Instagram influencers are basically Instagram users who have established credibility, trust and audience in that social space, as a result of their trustworthiness and reliability, they get to persuade others (influence people’s decisions- just as the name implies). In essence, these are simply personalities on Instagram with a tangible number of followings ranging from as little as a 1000 followers(Nano-influencers) to as much as hundreds of millions of followers (Macro-influencers).
You’d find that most celebrities fit in this spot because of their large follower base. Hence, 60-75% of celebrities and popular societal figures are brand ambassadors for a particular organization or promote for a particular brand.
You’ve probably seen a post by one your favourite celebrities asking you to patronize a business/brand or one of those hilarious comedy skits where a brand is stylishly promoted as an intertwined part of the drama with all the repeated mentions and shout-outs. Yes! It’s all part of it. These respected, trusted and loved personalities are usually paid to this, mostly as a fixed sum or sometimes an agreed commission. People are making this money already!
Now to the part you’ve been itching to see; ‘How can you make a ton of money from this thing?!’
Here’s an interesting fact you probably never knew, 1 billion+ people in the world right now are Instagram users! That’s without counting those using its substitute version- Instagram lite, which has over 10 million users on its own.
Why am I telling you this? There’s a fundamental business principle that states, simply put;‘where people are, money abounds!’
From this, we could logically deduce that ‘the more the people, the more money there is to make!’
How do I mean? As a matter of fact, there’s nothing that you want to sell, product or service for which you won’t find a buyer/client/customer for amongst 1 billion people. Name it! Your potential customers can be found on ‘the gram’.And in their massive numbers!!! People waiting to spend money!
Brands and businesses have this understanding andInstagram influencers simply leverage on this fundamental principle.
So basically, brands scout for Instagram influencers and pay them to become brand influencers. Records show that brands spent a whopping $5.67 billion on influencer marketing in 2018 and the numbers are projected to multiply as the years go. I can only imagine how much these similar brands are willing to spend on influencer marketing right now, especially with the massive increase in the use of social media and the rise of digital marketing as a norm in this era.
You could have your cut! There’s apparently enough money to go around. You could start building your follower base from today and start getting paid to run adverts, promotions and shout-outs in a few months’ time and if you already have a good number of followers it’s probably high time you started making use of what you have to gain some extra cool cash. Wait…I know what you’re thinking! You’re wondering….
Also read: 10 Practical Ways to Save Money-Simple Tips
How much exactly are we talking about?!
Well, typically,Instagram influencers charge between $50 and $3,000 for a single post! Price of course depends on factors like how big the brand is and the number of followers one has. Nonetheless, you would agree with me that the range is far beyond a fair sum of money for just a few clicks. It turns out to be totally worth it!
Whatare you waiting for? Let’s go and make this ‘Instagram influencer money’!!!